Our industry experience Our capabilities Our clients Client case studies Developing strategy for a telecoms services start-up Our Client’s Challenge Along with a technology-focused venture capital firm and a highly motivated entrepreneur, we identified the potential for a telecoms service provider focused on value-added directory services in the US market. The challenge was to clearly define the opportunity, gain financing, create an organization and develop a full go-to-market strategy. Mercator Partners’ Action To maximize the potential of this opportunity, Mercator Partners: developed the business plan recruited the management team raised initial capital signed the anchor corporate development deals We also participated in the initial funding of the firm, taking equity and gaining seats on the board. The Results The firm was successfully established and has launched services in both the US and Europe; it is currently cashflow positive and looking to expand. As board members, Mercator Partners continues to help evolve the business strategy and provide governance.