The Mercator Briefing How to Win in a Converged World? Put the Customer at the Center To win in the converged world, companies must move from a technology-centric approach to innovation to a customer-centric approach to innovation. In 50+ meetings and interviews with senior executives of technology businesses around the world over the last two years this has been a consistent theme…  Click here to read the full text An integrated communications experience – tomorrow’s fixed mobile combinations Network operators need to combat heightened voice competition by creating propositions that exploit the strengths of both mobile/cellular and fixed-line telephony… Click here to read the full text Effective Mobile Marketing with Needs-based Segmentation Leading mobile players are becoming increasingly customer-focused, but current segmentation approaches do not go far enough. Effective needs-based segmentation is the answer and can be a powerful catalyst for change… Click here to read the full text News Charles Gildehaus comments on mobile commerce and payment in the US in Mobilians press release. 16 July 2007 View more details Mercator Partners announces two new partners to join Boston office. 14 March 2007 View more details Mercator Partners announces convergence study sponsorship by CTIA. 19 Jan 2006 View more details Mercator Partners reports a CTIA WIC presentation on convergence. 13 March 2005 View more details Mercator Partners opens third US office. 18 Aug 2003 View more details Michigan lauded for best broadband strategy. 17 July 2003 View more details Mercator Partners expands with opening of London office. 12 Dec 2002 View more details Mercator Partners selected by Broadband Authority to develop strategy 26 Oct 2002 View more details Mercator Partners releases CTIA Wireless Internet Caucus Manifesto. Mar 2002 View more details